学术论文,市场带向文皓与叛逆向物流动活触动的

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  Industrial and No.4,2008

  EngineeringManagement 工业丁程与办2008年第4期

  文字编号:1007—5429(2008)04壹0049壹08

  市场带向文皓与叛逆向物流动活触动的相干切磋

  雷宣云1,叶 飞1,张丹松1,老丽佳2

  摘要:将市场带向的文皓瓜分为消费者带向、竞赛者带向与供应商匹配等叁个构面,将叛逆向物

  流动活触动瓜分为回收物流动活触动与废丢物物流动活触动两个构面。提出产了市场带向的文皓与企业叛逆向物流动

  活触动之间相干的即兴实假定,并以珠叁角地区609家企业为范本终止实证检验。切磋结实标注皓当前

  珠叁角地区企业叛逆向物流动活触动还方宗步,但珠叁角地区企业已观点到以市场为带向、以消费者为中

  心的要紧性,此雕刻说皓广阔企业叛逆向物流动的观点还没拥有拥有真正转募化为举触动。佩的还证皓了消费者带向

  与竞赛者带向却以拥有效推向企业的叛逆向物流动活触动。根据实证切磋的定论,区别从内阁、企业、消费

  者与供应商等四个方面提出产推向我国企业叛逆向物流动活触动的建议。

  888真人:市场带向的文皓;回收物流动;废丢物物流动

  中图分类号:F273 文件标注识码:A

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